Precise forward planning is essential for special school events such as open mornings, parents’ evenings, sports days and special celebratory occasions.

This is where Mitchell-Armstrong can help. As school event organisers, we can offer you expert advice in event planning and management, running up to and throughout any project or function that your school may be holding.

Over the last eight years, I have been impressed by Claire’s ability to energise projects with her natural instincts for what will work and what won’t. Together Richard and Claire offer a unique service to help schools stand out in what is an ever-increasingly competitive market.
— Mike Slessor, Partner, The Market Place

Running a successful event

When planning any school event, there are important factors to keep in mind which will help to make your event a success. From the start you need to be clear what you want your event to achieve, even if it’s a straightforward coffee morning or parents’ evening. You need to get a strong team together including Mitchell-Armstrong and meet regularly to plan exactly what will happen down to the smallest detail.

Giving your event maximum exposure

You’ll need to make sure you promote your event internally as well as externally. Teachers, pupils and parents are all busy and it can be easy to assume that they know all about your event. Mitchell-Armstrong can help you publicise it with pre-launch events, videos, articles in your school newsletter, staff briefings, letters home, the school website and using your social media channels to inform people. 


Call Mitchell-Armstrong today on 01223 569336 or email us for an initial school marketing consultation.