When creating and developing a marketing strategy, it is vital that we understand everything about your school, from the opportunities you offer to the challenges you face.
Profiles of prospective parents, research into the competition and feedback on why parents choose or reject your school are fundamental to defining and bridging the gap between where you school is now and where you want it to be.
Understanding the education sector
Every project begins with an audit of existing materials, which often leads to further extensive research. We look at your school’s position in the marketplace, its reputation and brand recognition, identify your target audience and analyse the competition.
Our team has many years’ experience of running parent surveys and so is able to advise on questionnaire structure, as well as the most efficient methodology for each project.